Anok Yai Stars in Acne Studios' Enchanting FW23 Campaign

Acne Studios, the Stockholm-based fashion powerhouse, continues to captivate the fashion world with its beautifully crafted campaigns for the Fall/Winter 2023 season. After enlisting the likes of businesswoman and reality TV star Kylie Jenner for its FW23 Denim Campaign, the brand has now turned to Anok Yai, a model who has been making waves in the industry, for its latest campaign. Shot by the talented Carlijn Jacobs, these new visuals transport us to a mystical world that ignites our sense of wonder and curiosity, creating a breathtaking contrast to the dark Swedish winters that served as inspiration for the collection.

A Fantastical Landscape

The imagery in Acne Studios' FW23 campaign takes us on a journey into a fantastical landscape, one that sparks the imagination and invites us to embrace the enchantment of fashion. From the alluring smoky black sand beach to the serene pool of pistachio green water, this surreal environment was brought to life by the artistic touch of David White. The inspiration for this breathtaking backdrop was drawn from the fantasy forest set of the Acne Studios FW23 runway show, demonstrating the brand's commitment to creating a cohesive and immersive experience for its audience.

Anok Yai: A Model in the Spotlight

At the heart of this mesmerizing campaign is the New York-based, South Sudanese model, Anok Yai. Known for her striking beauty and fierce presence on the runway, Yai effortlessly embodies the spirit of Acne Studios' FW23 collection. Her captivating presence is perfectly complemented by the eclectic mix of garments that she showcases.

Capturing the Essence of Darkness

Johnny Johansson, the creative director of Acne Studios, offers insights into the inspiration behind the FW23 collection and campaign. "With this collection, I was thinking about the dark winters we have in Sweden, where there are only a few hours of daylight," Johansson explains. "I wanted to capture the beauty of the darkness in both the collection and set. Sweden is the kind of place where the city ends abruptly, and then the pine forest begins."

The Collection Highlights

The campaign spotlights an array of garments from the FW23 collection, each designed to capture the essence of this dark and enchanting world. Among the featured pieces are:

1. Sheer Neon Pink Layered Two-Piece Set: This daring ensemble combines transparency with a vibrant pop of color, adding a playful edge to the collection.

2. Distressed Leather Pieces: Leather takes center stage with pieces that exude both toughness and sophistication, making a bold statement in the fashion landscape.

3. Textured Gray Asymmetrically Cut Top: The asymmetrical design adds a touch of avant-garde style to the collection, offering a fresh perspective on winter fashion.

4. Moss Green Knit Dress: The earthy tones of this dress evoke the natural beauty of Sweden's forests, embracing the essence of the collection's inspiration.

5. Multipocket Bag: Acne Studios introduces the Multipocket bag, showcasing both style and functionality, a must-have accessory for the season.

Acne Studios continues to push the boundaries of creativity and imagination with its FW23 campaign, featuring the enchanting Anok Yai as the face of this season's collection. Through the lens of Carlijn Jacobs and the artistic vision of David White, we are transported to a mesmerizing world that beautifully captures the essence of darkness and enchantment. As we explore this fantastical landscape, Acne Studios once again proves its prowess in the world of fashion, inviting us to embrace the magic of the FW23 collection.