The world of skincare is often associated with pristine bottles and carefully curated ingredients. However, Bourii, the botanical skincare brand, has taken a bold step into the world of art and sensory experiences with its new Fall/Winter 2023 campaign. Collaborating with the creative talents of Theo Gosselin and Maud Chalard, Bourii presents a visual interpretation of its brand and the ancient Ayurvedic practices it embodies through the lens of photography.Â
At its core, Bourii is not just about skincare; it's a brand that places a profound emphasis on the sensorial aspects of self-care and the rich heritage of Ayurveda. This commitment to holistic wellness is beautifully showcased in their collaboration with creative minds who resonate with their design philosophy. The 10-part campaign is a testament to Bourii's dedication to using various art forms to convey its message of wellness and self-care.Â
The photographic series, brought to life by Theo Gosselin's cinematic lens and Maud Chalard's dreamy color palettes, immerses viewers in a world that captures the essence of freedom. It's a visual journey that transcends the confines of traditional skincare advertising, inviting us to explore the brand's connection to nature and ancient rituals.
Central to this campaign is the exploration of our relationship with nature through shared rituals. Bourii recognizes that wellness is not just about products; it's about practices and experiences that nurture the mind, body, and spirit. This realization is reflected in the series of rituals created by Bourii's founder, Shirin van Lare, which accompany the campaign.Â
These rituals, which include breathwork, hair oiling, and massage, are firmly rooted in the principles of Ayurveda. They are designed to treat the individual as a holistic being, addressing their well-being from head to toe, both internally and externally. Shirin van Lare explains, "In Ayurveda, the mind, body, spirit is seen as one integrated system. Looking at your body as a whole, we have developed products that treat you from head to toe and from within and out."
 This holistic approach to wellness aligns perfectly with Bourii's mission and ethos. It's a reminder that self-care goes beyond skincare products; it encompasses rituals that nourish the soul and connect us with the natural world. Bourii's campaign not only showcases their range of products but also encourages viewers to embark on a journey of self-discovery and holistic well-being.Â
 In a world where wellness is increasingly fragmented, Bourii's Fall/Winter 2023 campaign stands as a beautiful fusion of art, nature, and ancient wisdom. It challenges the status quo of skincare advertising by prioritizing the sensory and spiritual aspects of self-care. As we delve into this visual journey, we are reminded that true wellness is a harmonious blend of inner and outer care, a holistic approach that Bourii is proud to represent and share with the world.
